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Execution

A sale is not the end of the transaction. It is the beginning of the obligation. Don't write checks your product can't cash.

#DhandheKaFunda · @utpalmv

Source context

If you have to "scream" to sell your product (Cold calls, aggressive ads), your product is weak. Great products are bought, not sold. Shift the budget from the "Screaming Department" (Marketing) to the "Building Department" (R&D).

Reference recordSource and context
Source
The Ponzi Trap: Why Sales-Led Companies Eventually Implode
Published
Source type
Almanac
Subject
Execution
Provenance
Originally stated
Review
Manually reviewed by UV

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