Software services and software products create leverage differently.
A service business usually connects revenue to skilled human capacity. A product can serve additional users without adding people at the same rate, although development, support, sales, and operations do not disappear.
Services can produce cash and close contact with real customer problems. Products can create a reusable asset, but they may require long investment before demand is clear. Neither model is automatically a trap or an engine.
For a service business considering a product:
- Identify a problem that recurs across clients.
- Separate what is truly repeatable from what depends on judgment and context.
- Build the smallest useful tool for that repeated part.
- Test it with customers who already understand the problem.
- Keep the service, reduce it, or change the mix according to evidence rather than ideology.
The useful goal is not to escape work. It is to decide which work should remain human and which part can become reusable.
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